YouTube was designed to make it easy for people to share videos, but its co-founder Chad Hurley tells me that 
“we
were never able to provide tools for people to create better content.”
He and fellow co-founder Steve Chen, who now run a company called AVOS
Systems, hope to fix that beginning today with the launch of MixBit.
They’re offering a free mobile phone app (initially for iPhones, one for
Android coming soon). It enables users to shoot 16-second clips and
then drag and drop as many as 256 of them into a sequence to create a
video lasting up to an hour, which can then be published. The goal is to
make it simple. Unlike Vine and Instagram, MixBit won’t offer filters
or effects, and it only uses audio recorded by the phone. Users also can
edit videos at a web site, MixBit.com, and share clips with others or
keep the whole thing private. Hurley says that “at some point” MixBit
will have ads but for now “we really are focused on the community and
solutions and don’t want to introduce things that alienate the reasons
why people are participating.” He has spoken to “a few friends in the
movie industry and they’re definitely intrigued” by the story-telling
platform. AVOS is backed by Google Ventures, Innovation Works, Madrone
Capital and New Enterprise Associates.
“we
were never able to provide tools for people to create better content.”
He and fellow co-founder Steve Chen, who now run a company called AVOS
Systems, hope to fix that beginning today with the launch of MixBit.
They’re offering a free mobile phone app (initially for iPhones, one for
Android coming soon). It enables users to shoot 16-second clips and
then drag and drop as many as 256 of them into a sequence to create a
video lasting up to an hour, which can then be published. The goal is to
make it simple. Unlike Vine and Instagram, MixBit won’t offer filters
or effects, and it only uses audio recorded by the phone. Users also can
edit videos at a web site, MixBit.com, and share clips with others or
keep the whole thing private. Hurley says that “at some point” MixBit
will have ads but for now “we really are focused on the community and
solutions and don’t want to introduce things that alienate the reasons
why people are participating.” He has spoken to “a few friends in the
movie industry and they’re definitely intrigued” by the story-telling
platform. AVOS is backed by Google Ventures, Innovation Works, Madrone
Capital and New Enterprise Associates.
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